Button Color Testing: Surprise Findings

A business consultant wanted to increase contact form submissions. The existing orange button had a 3.2% click rate.

The Test Setup

We tested five button colors across 8,400 visitors over six weeks. Each variation kept the same text, size, and placement. Only the color changed: orange (control), green, red, blue, and purple.

Numbers That Surprised Us

Color	Click Rate
Blue	5.7%
Purple	4.9%
Green	3.8%
Orange	3.2%
Red	2.1%

Blue performed best, likely because it matched the site's professional tone. Red actually hurt conversions, possibly creating urgency that felt pushy for B2B services.

Context Matters

What works for e-commerce doesn't necessarily work for professional services. The audience and industry change everything.