Form Field Reduction: Completion Rates

The original contact form asked for name, email, phone, company, role, budget, timeline, challenges, goals, preferred contact method, availability, and referral source. Only 11% of people who started actually submitted it.

Testing Three Versions

Version A (control): 12 fields. Version B: 6 fields (name, email, phone, service interest, message, budget range). Version C: 3 fields (name, email, message).

Completion Rates

Version	Started	Completed	Rate
A (12 fields)	640	70	11%
B (6 fields)	420	189	45%
C (3 fields)	380	266	70%

The three-field form won. However, lead quality dropped slightly. About 15% of submissions required follow-up to gather basic information. The trade-off was worthwhile—more conversations started, even if they needed additional qualification.